Case Studies

Portable Insights conducts several types of B2B and B2C Telephone, Online, Mixed Phone/Web studies, across many industries, including:

• HealthCare Research
• Financial Services Research
• IT Sector Research
• Consumer Goods Research
• Utilities Research
• Political Research

The Portable Insights senior executive team has been working within the industry on a global scale for a combined 25 years and have gained extensive knowledge of the market, client needs, and client expectations. A few examples of the types of studies Portable Insights conducts for its clients:

Brand Awareness
A hospital hired Portable Insights to conduct a brand awareness study for a new cardiac wing. The study results were used to develop a new media campaign

Customer Satisfaction
A major financial institution conducts customer satisfaction tracking studies to adapt advertising and product development to changing consumer attitudes and needs

Online Concept Testing
A Consumer goods manufacturer hired Portable Insights to conduct adaptive conjoint analysis during the planning stage of a new packaging concept. Based on the results a new product was launched.

Political Candidate
A prominent political candidate hired Portable Insights to conduct Voter ID, Issues Polling and Get out the vote (GOTV) calling; he was successful in the general election.

Executive Interviews
A Fortune 1000 end-client uses Portable Insights for international C-level in-depth interviews. Results help them stay current regarding industry purchase behavior issues.